Top 5 Beauty Retail iOS Apps in Bulgaria Q1 2022

During the first quarter of 2022, the top beauty retail applications on iOS in Bulgaria showed varied performance in terms of weekly downloads and active users. Here's a detailed look at the trends for the top five apps, based on data from Sensor Tower.

Notino: profumi e cosmetici saw a fluctuating trend in weekly downloads, starting the quarter with approximately 298 downloads in the first week of January and ending with 120 downloads in the last week of March. The app's weekly active users also varied, starting at around 963 and dropping to 768 by the end of the quarter.

Think Dirty – Shop Clean experienced a sharp increase in weekly downloads from 5 in the last week of December to a peak of 169 in the first week of January, before gradually declining to 0 by the end of March. Active users showed a similar trend, peaking at 288 mid-January and decreasing to 141 by the end of the quarter.

Mein dm maintained a relatively stable pattern in weekly downloads, ranging from 37 at the start of the quarter to 54 by the end. The app's weekly active users saw a slight increase, starting at 438 and reaching 544 by the end of March.

Gratis: Kişisel Bakım & Makyaj had lower download numbers, starting at 29 in the last week of December and fluctuating around similar numbers throughout the quarter, ending with 13 downloads in the last week of March. Active users also remained low, with a slight increase from 33 in early January to 30 by late March.

Lastly, KIKO MILANO - Makeup & beauty experienced modest download numbers, starting at 10 in the last week of December and ending at 11 in the last week of March. The app did not report any active users during this period.

For more detailed insights on app performance, visit Sensor Tower.